For this project I was hired to design a logo and icons for the app "Horse Shows", which is a interactive horse show finder. The app developers and the Horse Show team explained to me that they were looking for a logo that was modern, simple, clean, and playful. It also had to appeal to the target demographic of the ages 12-23. The biggest challenge of designing this was that the logo had to appeal to all of the different disciplines of the horseback riding industry, including english riding styles like dressage, hunter jumper, show jumping, and western categories like rodeo, roping, working cow horse and many more. We tried many different ideas for the logo but ultimately decided that using a horse in the design was the best way to tie in all of the different disciplines. After many attempts (a few are shown) at nailing the perfect fit, the client finally decided on the scallop circle with the simple but playful horse head.