I was given the task of designing the promotion pieces for NCCI's "Agent Track" at the WCI annual conference. The goal was to keep it professional and clean but still make it visually interesting.
For this project I was hired to design a logo and icons for the app "Horse Shows", which is a interactive horse show finder. The app developers and the Horse Show team explained to me that they were looking for a logo that was modern, simple, clean, and playful. It also had to appeal to the target demographic of the ages 12-23. The biggest challenge of designing this was that the logo had to appeal to all of the different disciplines of the horseback riding industry, including english riding styles like dressage, hunter jumper, show jumping, and western categories like rodeo, roping, working cow horse and many more. We tried many different ideas for the logo but ultimately decided that using a horse in the design was the best way to tie in all of the different disciplines. After many attempts (a few are shown) at nailing the perfect fit, the client finally decided on the scallop circle with the simple but playful horse head.
Sweet Sister's is a branding project for a client that's starting a food truck business selling homemade desserts. They wanted their branding to be playful and fun with a touch of vintage to complement their food. More work soon to come!
When designing the corporate identity system for The Eight Bar, I wanted it to feel a little gritty and laid back with a touch of rock n’ roll. With the idea to aim for that look and feel, I decided to use dark muted colors; grays, browns, with a contrast of cream white and medium gold. Texture was used as a connecting element, with wood grain, metal, burlap and other similar rustic textures to help show the atmosphere I was aiming to create.
I'm a big believer that graphic designers should be able to create logos and corporate identities that properly reflect each individual brand. Every logo that I create has been carefully thought out and created based on the type of industry, and the target audience.
These posters were created as illustrated ads for my fictional brand The Eight Bar. I came up with the concept for the ads then I drew out these illustrations out by hand and then scanned and vectorized them. The goal of these posters was to show a consistent illustrated style through a series of promotional posters. I used the same colors, similar textures, and tried to keep the same gritty dark feel. Check out the project on my behance.
Tasked with creating the eblasts and social for DGCG, for their new black and yellow branding, I was directed to create edgy and visually interesting graphics that would make people want to click through to the article. The articles were written by the agency's in-house copy writer and then I created graphics based off the content. I followed along with the agency's pre-established "grungy" and "graphic" look and feel to keep the brand consistent.
For Vox’s identity system, I wanted to create a visually interesting identity that would attract both teens and parents. The look and feel should show the school’s creativity and professionalism.
The Vox Box is a student care package that all students receive annually during the school year. It’s packed with art supplies, design magazines, school spirit attire and so many other goodies.
I did some vector character illustration redesigns for the south Florida advertising agency DG, for their client Morikami, a Japanese museum & garden. They wanted to do some fun promotional pieces using the characters for their summer Sushi & Stroll events.
When creating a music poster for a specific band or musician I spend a lot of time listening to their music. If I need to project a mood or feeling across to capture attention, I need to understand the kind of audience the music attracts. For this fictional gig poster I chose a band that was new to me, Gin Wigmore. I picked up on the band’s dark, gritty, deep-Southern feel and a result I felt inspired to do swamp scene.
I've developed some social posts for an advertising agency to post on their various social platforms. I tried to create a consistent look and feel but with some variation, as to not let the work become to predictable. I was given the copy for the post and the rest was left up to me to create something fun and interesting that followed the same style and colors as the agency's branding.
"How to Grow Longer, Stronger Hair" is a 50+ page ebook for Sugar Bear Hair, a hair care vitamin company. They wanted to create an ebook that showed how to do various hairstyles on different kinds of hair types. The book also included hair care tips and tricks along with how to do natural hair masks. I helped direct the models and photographers during the photo shoot, along with designing, creating the icons, and organizing the actual ebook. The typography and colors had to stay in line with Sugar Bear branding. The pages show here are a few of my favorites from the overall project.
Illustration for a music festival.
These posts were created for Instagram and Facebook. I was given the copy and from there I was given free reign on the execution of them. I chose to create posts with strong typography and balanced by a visual or a color scheme that helped convey the message of the copy.
This campaign was a Valentine’s Day promotion created for Karelen, a company that has several different fragrances of hair and skin care products. Each fragrance was given a pun, illustration, social post, e-blast, web banner and a Facebook cover photo. Everyday had a different fragrance on sale with corresponding Love Pun graphics that were promoted. A majority of the social posts received anywhere from a thousand to over two thousand likes, dozens of comments and shares on Facebook and Instagram. I worked with a fantastic team on this campaign and my part in the project was to the illustrate the puns, design the social posts, web banners, e-blasts and Facebook cover photos.
These are some of my favorite social posts that I designed for a K-12 private school client for their campaign Summer Knights. The campaign, Summer Knights, was created as a way for the private school to stay relevant for the kids during the summer, while the kids were out on vacation. I was given the copy for the post and the rest was left up to me to create a fun and interesting post that followed the same style and colors as the school's branding.